Publisher

7 Search Engine Optimization Tools Every Content Publisher Should Know

SEO BLOG /

PHOTO: Shutterstock Publishing content at scale is a painstaking task, even when it’s a labor of love. Beyond publishing insightful content, writers, editors and administrators need to ensure the content going live meets the search engine optimization (SEO) standards set by the likes of Google, Bing and DuckDuckGo in order to rank high and rake […]

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Marketing Day: Google bows to publisher pressure, Facebook loses ad dollars & more

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, 2019: San Jose × Attend MarTech – Click Here Learn More About Our MarTech Events June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend

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Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Content, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I speak with Andrew Davis, author of Brandscaping. What is “brandscaping,” you ask? Well, here’s how Andrew describes it: “Brandscaping is bringing likeminded brands and their audiences together to create content that increases demand or drives

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Google News to deprecate crawl errors report in Search Console & mobile app link in News Publisher Center

SEO BLOG /

Google’s Lisa Wang from the News team announced that some features are being deprecated with the recent update to Google News. As we reported a few weeks ago, the standout and original source tags and Editors’ Picks will be going away. Additionally, a the news crawl error tool in Google Search Console and the ability

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SearchCap: EU & Google fines, Bing Merchant Center imports & Google News publisher features

SEO BLOG /

Attend Our Conferences June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, 2019: San Jose × Attend

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Four publisher groups to Google: Your GDPR proposal ‘severely falls short’

A-From MTT, Channel: Martech: Advertising, gdpr, GDPR - General Data Protection Regulation, SEO BLOG /

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next,

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Facebook Announces New Methods to Measure Page and Publisher Trust, Which Will Impact Reach

SEO BLOG /

So this could be problematic. In the second installment of their explanations of coming changes to the News Feed algorithm, Facebook’s detailed how it plans to rank news sites by trustworthiness, in order to determine whether they get a distribution boost, or penalty. As explained by Mark Zuckerberg: “The hard question we’ve struggled with is

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Building Your Audience, Content Strategy, Operations, SEO BLOG, Teams and Process /

“Wow! Check out what technology is making possible!” If Intel’s digital magazine iQ could speak, that’s what it would say. One article, for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency

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