Publishers

As CCPA takes effect, some publishers are complying at a minimum

The California Consumer Privacy Act (CCPA) took effect last Wednesday on January 1. And while I received numerous “our privacy policy has changed” emails, it was very challenging to find websites with actual “Do Not Sell My Personal Information” buttons or links. I finally started seeing them at the end of last week. However, the …

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Speakable Markup No Longer Restricted to News Publishers

Speakable Markup No Longer Restricted to News Publishers

Ashley Scharber – December 27, 2019 Google is expanding the use of its speakable structured data markup. What was previously restricted to verified news publishers will soon be available more broadly, according to Danny Sullivan of Google. The markup, created through a partnership between Google and schema.org, lets content creators identify the text on a …

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DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools

The Digital Advertising Alliance (DAA) is now rolling out “onboarding” for companies seeking to use its California Consumer Privacy Act (CCPA) opt-out tools. The DAA previously announced the initiative last month; it will “go live” on January 1, 2020 when CCPA formally takes effect. Ad choices redux. Modeled on the long-standing ad choices icon and …

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Facebook rolls out new brand safety tools for publishers, creators and advertisers

Following waves of criticism for its political ad policies, Facebook has launched a new set of tools designed to bring transparency and brand safety to the forefront. These include: Streamlining access to controls. Now, in Business Manager and Ads Manager, advertisers will be able to create blocklists, obtain delivery reports, and set inventory filters at the …

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Facebook News tab won’t include ads, but publishers can still monetize content

Facebook is launching Facebook News, a dedicated space on the platform that will highlight top news stories from national and local publications. The company confirmed with Marketing Land that publishers whose articles are placed in Facebook News will be able to monetize their content the same way they do in other areas of Facebook, including …

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