Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Joe Pulizzi is the content marketing guy (with all due respect to my boss, Ann Handley, who, to be fair, is the content marketing lady). Joe will be speaking at the upcoming MarketingProfs B2B Forum in Boson, October 3-5 (register […]
Almost eight years ago to the day was one of the worst days of my life. The business I had started 2.5 years earlier was on its last leg. It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to
I recently sat down with Joe Pulizzi, founder and CEO of Content Marketing Institute. We discussed his new book ‘Killing Marketing’, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below. What is ‘Killing Marketing’ About Joe co-authored this book with Robert Rose, Chief Strategy Officer
Marketing as a Profit Center – an Interview with Joe Pulizzi [Podcast] Read More »
