Pulizzi

Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Joe Pulizzi is the content marketing guy (with all due respect to my boss, Ann Handley, who, to be fair, is the content marketing lady). Joe will be speaking at the upcoming MarketingProfs B2B Forum in Boson, October 3-5 (register …

Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Marketing as a Profit Center – an Interview with Joe Pulizzi [Podcast]

I recently sat down with Joe Pulizzi, founder and CEO of Content Marketing Institute. We discussed his new book ‘Killing Marketing’, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below. What is ‘Killing Marketing’ About Joe co-authored this book with Robert Rose, Chief Strategy Officer …

Marketing as a Profit Center – an Interview with Joe Pulizzi [Podcast] Read More »