In Barry Schwartz’s latest video interview, we talk to Josef Sperzel about how he got into technical SEO, site architecture and spider crawling issues, and why he’s most excited about utilizing Python to create data visualizations to streamline the day-in and day-out processes of technical SEO. “It’s the core of what I’m really into now,” […]
Video: Josef Sperzel talks technical SEO and using Python to pull data Read More »
Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences use locations from ad sets – eliminating one extra step in the targeting setup process. The update, which appears
Facebook to pull location from ad set when creating new Lookalike audiences Read More »
November 1st, 2019 Conference SMW Staff As moderator Jamillah Knowles was quick to point out, the Grey-sponsored panel on social media and trust had a timely development to discuss: Twitter CEO Jack Dorsey’s ban on paid political advertising. Grey’s Strategy Director Asad Shayk likened Twitter, and any other platform where people seek to congregate, as
Move from Push to Pull, and More Methods for Managing Marketing’s Trust Gap with Grey Read More »
The floodgates opened today on Facebook Inc.’s Libra Association as no fewer than five more companies exited the group overseeing the social network’s proposed cryptocurrency: Mastercard Inc., Visa Inc., eBay Inc., Stripe Inc. and Mercado Pago. Reports that some companies were looking to withdraw their support from Libra surfaced Oct. 1, with PayPal Holdings Inc. becoming the first to
Search Query Reports (SQRs) can be overwhelming, but they are a really important tool for your paid media campaigns. You should be using them to do regular checkups on your account and to help eliminate irregular traffic. They are especially important if you have limited spend for your accounts or are worried that you have
“Our second quarter and first half results were mixed with sales coming in below, but net earnings exceeding, our expectations,” CEO Allessandro Bogliolo said in a statement. Photographer: John Taggart/Bloomberg © 2015 Bloomberg Finance LP It was no surprise that Tiffany & Co. reported net sales were down for the second quarter 2019. That’s because
Tiffany Disappoints Today But Hopes A Strong Second Half Will Pull The Year Out Read More »
It’s important to understand the differences and similarities between push marketing and pull marketing. In simple terms, push marketing entails the marketing actions that promote products and services. With pull strategies, marketers hope to provide products or services that will draw consumers in by the power of the brand. Push Marketing Examples Push marketing is
Competition everywhere is in every business no matter what you do or how you do it. This is because the business space or enclave is big enough to accommodate everyone. It might be products, it could be services, it could be a combination of both, but the competition will certainly be there. So, no matter
How Use Technology to Pull Ahead of Your Competition Read More »
So, you want to get new visitors to your site? There are three fundamental ways to get traffic. No more. No less. You can pull people in, push people in, or you can use the product to get people in. These are the 3 p’s of getting traffic. What’s the difference in these methods? I’m
NEW YORK — Say you’re a rich parent caught in the college bribery scandal. You need a lawyer, of course. And your kid just might need their own public-relations expert. That’s where Juda Engelmayer, a crisis communications manager, comes in. He’s already been retained by two wealthy families accused of bribing college officials to help
