B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising. The report was based on data from a survey conducted in August 2017 among 250 B2B buyers who work in a […]
Top Factors That Influence B2B Purchase Decisions Read More »
By Basem Temraz Every e-commerce entrepreneur will ask themselves this question at one point or another: How do I get people to purchase from my website? How do I effectively compete online? How do I increase revenue? While every entrepreneur’s situation is slightly different, based on their target market, product, and objectives, it turns out
10 Best Strategies to Convince Customers to Purchase From Your E-Commerce Website Read More »
In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester recently released not one, but two Wave reports on Customer Journey Analytics — one on visioning platforms and the other on orchestration. [Subscription or report fees required.] These are the
Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase
The Interactive Content Marketing Purchase Funnel Guide Read More »
Chart of the day: Research shows the power of email marketing to encourage return visits Much of the insight about how our audiences interact with us online relates to acquisition channels and conversion to sale. So, I was interested to see this research from Ecommerce personalisation platform provider Monetate which shows returning visitor behaviour related
How do return visits to a retail site affect purchase rate Read More »
Prospective buyers of marketing technologies rank demos, test drives, and self-driven online research as the most valuable methods for evaluating products/services, according to a recent report from Target Marketing, NAPCO Research, and IBM. The report was based on data from a survey of 315 businesspeople who are involved in the purchase process of marketing technologies
The Martech Purchase Process: How Tech Buyers Evaluate Vendors Read More »
yIn the 1970s, Route 128 outside Boston was considered to be the center of the tech world. Companies like Digital Equipment Corporation (DEC), Data General and others disrupted the market for mainframes with new minicomputers that were smaller, cheaper and more agile. They seemed destined to dominate the information age. Yet as AnnaLee Saxenian explained
Here’s What Amazon’s Purchase of Whole Foods Means for Your Industry Read More »
Alexander Supertramp / Shutterstock.com According to a new “Future of Retail” report from Walker Sands, 19 percent of consumers have made a purchase using a voice-controlled device in the past 12 months. The numbers go way up, however, for millennials, with 37 percent reporting “they ‘always’ or ‘often’ shop online via voice-controlled devices.” Among this group, 43
43% of millennials have made a voice-device purchase in past year Read More »
Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist buyers in their purchase journey but are not the final, direct click that leads to a sale. Those channels can be profitable and worthwhile with
Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle Read More »
