Choosing a commerce platform is one of the most crucial and important decisions you’ll make in the early life of your business. There are a number of factors to consider before purchasing a commerce platform – in fact, the choices are endless. But what’s really important? Here are some of the key considerations. The product catalogue […]
Technical considerations before purchasing a commerce platform Read More »
High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from Episerver. The report was based on data from a survey conducted in November 2017 among 4,028 global consumers age 18 and older who have shopped online within the past year. Some 60% of respondents say
Chart of the day: Amazon has become, quite easily, the dominant player in voice purchasing with 90% of all spending, according to research by OC&C Strategy Consultants. The research also showed what customers are using home voice assistants for, which is shown in the chart below. Over 6 in 10 (62%) consumers in the US
Amazon dominates voice purchasing – here’s what customers are buying Read More »
A group of affluent consumers in the United States has a significant impact on sales across all categories and strongly influences other consumers’ buying behavior, according to recent research from Ipsos. The report was based on data from a survey conducted between June 2016 and June 2017 among 22,449 US adults age 18+ living in
National Geographic buying a video that allegedly shows several destructive tornadoes is false. The popular magazine on interests such as geography, archaeology and natural science did not purchase video for $1 million showing the recording of a series of destructive tornadoes. Rather, the video actually is of computer-generated special effects from the movie, Into the
The shopping process has undeniably evolved in recent times, with online shopping becoming a key – if not the key – channel. You likely know this from your own shopping habits, but you may have also seen reports on the impact on retail more broadly – Business Insider reported earlier this year that thousands of
Purchasing Preferences: How People Shop for Clothes Today [Infographic] Read More »
Prospective buyers of B2B products and services find content to be most useful during the decision-making process, when it speaks to their needs/pain points, provides specifications, and is educational rather than promotional, according to recent research from Content Marketing Institute and SmartBrief. The report was based on data from a survey of 1,200 business leaders
What Types of Marketing Content Influence B2B Purchasing Read More »
Each year at CMI, we survey marketers about how they use content marketing and how they find success internally. The insights are useful, but what we also want to know is what’s going on in the minds of the people who consume the content? So, we were happy to join forces with SmartBrief when approached
Lexington-Fayette, KY — (SBWIRE) — 07/19/2017 — Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s „natural” or un-paid („organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search
Los Angeles, CA — (SBWIRE) — 07/20/2017 — Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s „natural” or un-paid („organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the
