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Say I’m in the process of developing a new waffle iron. It’s going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We’re talking about next-level waffle technology. It could be an absolute game-changer, but in this scenario, something goes horribly wrong. The […]
A “brand” is the very essence of a business – its raison d’être – and the coronavirus outbreak is the biggest test to the ethical grounding of a brand we’ve seen for many years. With an unclear view of what the future holds, many brands are emerging with productive and proactive measures to help lessen
Ethical marketing: 5 brands proving their purpose in uncertain times Read More »
Wednesday 1 April 2020, 7:00 am Marketers have moved from grief to action over the last week as they grapple with the rapidly evolving COVID-19 crisis. Only a week ago the disaster facing CMO’s was the sadness of not being able to air a new campaign that may have taken months to create. The care
Don’t Grieve for Your Brand Ads, Use your Brand Purpose Read More »
A brand’s purpose is its reason for being – or so it’s been seen for some time now. For some, it’s merely a buzzword, for others it’s formed the most crucial aspect of their business. Whatever the belief up to now, the coronavirus outbreak is giving brand purpose a whole new meaning. Presenting unprecedented challenges
Brand purpose revisited: how brands should respond to the crisis Read More »
When you hear the word “blog”, what do you think of?
Examples of Blogs From Every Industry, Purpose, & Readership Read More »
Reading time: 5 mins Simply put, positioning is about owning a unique position in the mind of the target consumer. It is established relative to your competition in a way that signals differentiation. While many marketers still pursue differentiation as a key branding objective, modern marketing paradigms have come to challenge this central tenet. Fundamentally,
Brand positioning in the era of disruption, brand purpose and evidence-based marketing Read More »
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
How to Network With a Purpose and Get What You Need Read More »
Friday 18 October 2019, 12:18 pm Recently the Business Roundtable, a group of nearly 200 U.S. chief executive officers, issued a new statement on the purpose of a corporation. How are companies that embrace this concept articulating, activating and enabling Purpose? To what extent is it deepening stakeholder relationships and impacting business performance? Register today. This
Is “Corporate Purpose” a Real Opportunity or Just a Marketing Fad? Read More »
We have kept saying that one of the most helpful things for any SEO professional is to join the Google Webmasters Hangout session which is conducted by John Mueller. Google’s John Mueller often conducts these sessions during office hours. Now, there have been a lot of great things that have come out of the various
Google says that H1 tags are useful but not critical for SEO purpose Read More »
This is a keynote highlight from the O’Reilly Artificial Intelligence Conference in San Jose 2019. Watch the full version of this keynote on the O’Reilly online learning platform. You can also see other highlights from the event. Learn faster. Dig deeper. See farther. Get the O’Reilly Artificial Intelligence Newsletter Receive
