Pursuing

Pursuing authenticity: Why podcasts are the next big influencer platform

Back in 2006, the Ricky Gervais Show became the most-downloaded podcast ever (at the time), generating 261,670 downloads a week during its first month. This was a particular heyday for podcasts, with Gervais introducing many listeners to a new medium. In the next ten years or so, however, podcasts waned in popularity, almost becoming redundant …

Pursuing authenticity: Why podcasts are the next big influencer platform Read More »