Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success. Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement. While they are surely a part of the equation (and I am a deep believer […]
Last month, SparkToro reported a drop in Google’s organic click-through rates (CTRs) when comparing 2018 to 2016. Clicks on paid listings and searches that finish without a click increased during the same period. The Organic CTR Drop For Google Mobile Searches Was Stunning Google made a number of mobile-focused user experience (UX) changes throughout the
Google Search Page Enhancements Are Improving UX But Pushing Mobile CTRs Down Read More »
The world’s largest freelancing network Upwork raised $187 million in their initial public offering this week. They currently have 375,000 freelancers working for nearly 500,000 clients. Upwork is growing exponentially because of the network effect says Upwork CEO, Stephane Kasriel. “It takes a long time to build the network effect necessary to do this at
Upwork CEO Pushing to Build a Freelance Economy at Scale Read More »
If you’ve paid any attention to me over the last several weeks and months, I’ve repeatedly said that blockchain as a technology is a huge and major shift that will impact many businesses (probably yours) in the next handful of years. I’ve also said repeatedly that you need to get out in front of it
August 22, 2017 Earlier this month, Google notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC). On October 16, new app install campaigns created in AdWords will begin running on UAC. And on November 15 of this year, existing app promo campaigns for search, display and YouTube will
Google Pushing App Install Campaigns To Universal App Campaigns Read More »
