Q4

Twitter Posts Solid Profit Result in Q4, User Growth Remains Static

Could it be that increased uncertainty about changes at Facebook may be opening the door for other social platforms to boost their business offerings? After Snap Inc. reported better than expected Q4 results earlier this week, Twitter has also beaten expectations with their latest numbers. Well, mostly – Twitter’s user growth problems returned, with another […]

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Snapchat’s Q4 Shows Better Than Expected Revenue and User Growth

In a surprising, but welcome, development, Snapchat finally pulled out of its slump to post a boost in revenue and new user growth. The increase beat investor expectations and invigorated the company, with stocks going up by as much as 25 percent. Snap’s mother company, Snap Inc., reported on Tuesday a revenue of $285.7 million

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Snap Inc. Releases Better Than Expected Q4 Numbers, Showing Growth in Users and Revenue

After failing to live up to expectations in their first few earnings reports, analysts had been expecting more of the same from Snap for their Q4 numbers. But the formerly ephemeral content app surprised everyone with solid increases in both users and revenue – maybe not quite enough to say the app is fully back

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Amazon Exceeds Analyst Predictions, Posts its Highest Q4 Profits Ever

Buoyed by strong holiday sales and the robust performance of its cloud computing division, Amazon exceeded previous expectations set by analysts for its fourth quarter performance. The eCommerce giant posted a staggering $60.5 billion in revenue, surpassing Wall Street estimates which projected its revenues for the period to only reach $59.83 billion. For the fourth

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Search CPCs outpaced spend growth in Q4 2017

Paid search spending increased by just over 10 percent year over year in Q4 2017 across Marin Software’s customer base. CPC growth doubled that of overall spend with an increase of roughly 20 percent year over year. Mobile CPCs increased 25 percent year over year, accounting for 53 percent of total spend. Google took 89

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5 remarketing strategies to prep for Q4

Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep work now to put yourself in a great position to capitalize on the holiday rush. I’ve outlined my five favorite

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