One of the challenges retailers face when trying to sell snacks online is motivating impulse purchases in a digital channel. While shoppers walking through a grocery store can be tempted by dozens of opportunities to grab a candy, cookie or chips, the equation changes when those same customers are browsing through a web site. The […]
Exclusive Q&A: How Hershey Is Helping Retailers Grow Snack Sales Online Read More »
Google’s rich result type for question and answer pages is now available to all websites. Previously, Q&A rich results were only available on a limited basis to a select number of sites. Now all sites can be eligible to display these rich results by marking up their Q&A content with the appropriate structured data. Remember,
Google Expands Rich Results for Q&A Pages in Search Read More »
This is a sponsored post written by SEORadar. The opinions expressed in this article are the sponsor’s own. Quality Assurance (QA) Testing for SEO is a huge challenge! Critical problems can (and do) slip through the QA process, particularly in large organizations. In this article, I will review how you can use SEORadar to automate
Quality assurance (QA) is any systematic process of determining whether a product or service meets specified requirements. QA establishes and maintains set requirements for developing or manufacturing reliable products. A quality assurance system is meant to increase customer confidence and a company’s credibility, while also improving work processes and efficiency, and it enables a company
Google announced it is expanding support for rich results within Question & Answer pages on the web. This is something Google tested a year ago and is now more widely expanding according to Google. How do rich results in Q&A format look? Google shared the screen shot above, showing a carousel of answers available to
Google launches Q&A structured data for Question & Answer pages Read More »
Q&A: Best Practices in Social Media Community Moderation Social Media Explorer’s Adam Torkildson and StockTwits COO Justin Paterno discuss flaws in community moderation practices and what social networks need to do to drive transparency and regain credibility. You can also view this interview on StockTwits’ blog. Q: What is community moderation, and why is it
Q&A: Best Practices in Social Media Community Moderation Read More »
Google has confirmed with Search Engine Land that it has been testing for the past several months a new form of search results snippets — the way the search results appear to searchers. These new search snippets are in the form of FAQs or frequently asked questions, Q&A or question & answers and How-Tos. Akhil
Google confirms new FAQs, Q&A and How-Tos for search results snippets Read More »
If Benjamin Franklin were alive today, he’d say there are only three things certain in life: death, taxes, and Google changes. As search behaviour evolves and machines get smarter, Google naturally adjusts what it serves up. And these changes are often quick enough to feel a bit overwhelming (we’re right there with ya)! But in
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ElisaRiva / Pixabay In my experience working with clients, I’ve found that they typically struggle most with two different aspects of the Facebook Ads system itself: targeting and bidding. Targeting at least stays relatively consistent year after year (barring the partner categories shutdown that’s happening now). The bidding interface has changed radically, with updates to
Facebook Ads Bidding Q&A: All Your Questions Answered Read More »
