QA

Exclusive Q&A: How Hershey Is Helping Retailers Grow Snack Sales Online

One of the challenges retailers face when trying to sell snacks online is motivating impulse purchases in a digital channel. While shoppers walking through a grocery store can be tempted by dozens of opportunities to grab a candy, cookie or chips, the equation changes when those same customers are browsing through a web site. The …

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Google Expands Rich Results for Q&A Pages in Search

Google’s rich result type for question and answer pages is now available to all websites. Previously, Q&A rich results were only available on a limited basis to a select number of sites. Now all sites can be eligible to display these rich results by marking up their Q&A content with the appropriate structured data. Remember, …

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What is quality assurance (QA)?

Quality assurance (QA) is any systematic process of determining whether a product or service meets specified requirements. QA establishes and maintains set requirements for developing or manufacturing reliable products. A quality assurance system is meant to increase customer confidence and a company’s credibility, while also improving work processes and efficiency, and it enables a company …

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Q&A: Best Practices in Social Media Community Moderation

Q&A: Best Practices in Social Media Community Moderation Social Media Explorer’s Adam Torkildson and StockTwits COO Justin Paterno discuss flaws in community moderation practices and what social networks need to do to drive transparency and regain credibility. You can also view this interview on StockTwits’ blog. Q: What is community moderation, and why is it …

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