qualification

Regenesys Business School: Save N500,000 when you enrol to study Dual Qualification [Apply now]

The Dual Qualification at Regenesys Business School is the first of its kind in South Africa and gives students the opportunity to complete a Postgraduate Diploma in Business Management (PDBM) – upon successful completion, the graduates embark on the Master of Business Administration (MBA). Enroll to study an MBA or BBA and get a FREE …

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Rethink Marketing podcast: Sales Qualification Score

We recently published our customer success story on Joyride, a beverage manufacturer and distributor that has had some amazing results with Act-On’s marketing automation platform. In this Rethink Marketing podcast, Joyride’s Kat Krieger shares why Act-On has been a great fit for them and their customized sales qualification score. Joyride delivers cold brew coffee kegs and specialty office …

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You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Most companies are either under-qualifying or over-qualifying leads,” PointClear‘s Dan McDade told me during this week’s episode of the Marketing Smarts podcast (you can listen to it above). On the under-qualification front, the culprit tends to be the “cost-per-lead” mentality. …

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What I Learned Rebuilding My Company’s Lead Qualification System

Are you chasing the golden goose, or are you on a wild goose chase? When you’re first starting out and trying to scale your company, it’s hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didn’t involve anyone who actually …

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