I’m going to go out on a limb and say that if you’re reading this, there’s less than a 50 percent chance that you are ready to implement lead scoring, and yet there is an 80 percent chance that either you’ve already done it or it’s on your to-do list. OK, I completely fabricated those […]
What’s the Difference Between Lead Scoring and Lead Qualification? Read More »
The Dual Qualification at Regenesys Business School is the first of its kind in South Africa and gives students the opportunity to complete a Postgraduate Diploma in Business Management (PDBM) – upon successful completion, the graduates embark on the Master of Business Administration (MBA). Enroll to study an MBA or BBA and get a FREE
In the face of increasing goals and changing preferences of B2B buyers, sales and marketing teams alike are being forced to evolve in order to meet the needs of their prospects today. And on top of those changes, they’re being asked to hit lofty revenue-based KPIs, so it’s not shocking that ways to drive faster
3 Interactive Lead Qualification Tools for a Faster Sales Cycle Read More »
We recently published our customer success story on Joyride, a beverage manufacturer and distributor that has had some amazing results with Act-On’s marketing automation platform. In this Rethink Marketing podcast, Joyride’s Kat Krieger shares why Act-On has been a great fit for them and their customized sales qualification score. Joyride delivers cold brew coffee kegs and specialty office
Rethink Marketing podcast: Sales Qualification Score Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Most companies are either under-qualifying or over-qualifying leads,” PointClear‘s Dan McDade told me during this week’s episode of the Marketing Smarts podcast (you can listen to it above). On the under-qualification front, the culprit tends to be the “cost-per-lead” mentality.
Are you chasing the golden goose, or are you on a wild goose chase? When you’re first starting out and trying to scale your company, it’s hard to know for sure. When we were still a small, scrappy team, we took a piecemeal approach to developing our sales process and didn’t involve anyone who actually
What I Learned Rebuilding My Company’s Lead Qualification System Read More »
