For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing departments. When I first visit a marketing department, I ask its team members to describe their buyer […]
Many B2B marketers — particularly those selling to enterprise companies and targeting specific job titles — struggle with the task of generating SEO traffic that actually reaches their target audience. There’s often a perception that these types of purchases (big ticket items bought by large companies) aren’t something that key stakeholders are likely to search for. The thought
How To Increase Qualified B2B SEO Traffic In 2016 & Beyond Read More »
No matter how you approach content marketing it’s important you combine it with the right SEO approach. Content is NO good unless you have the right elements embedded within your post like keywords, bold text, italic text, etc. However, we are lucky we live in a time where you can find all this information very
How To Do Content Marketing with SEO for More Qualified Search Traffic Read More »
Storytelling is an art and you need patience to master it overtime. In the words of Steve Jobs, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Stories are powerful because they transport us into other people’s mind
How to Master the Art of Storytelling to Generate Qualified Organic Leads Read More »
array(4) { [“leaderboard”]=> int(33456) [“innerpost”]=> int(31907) [“showall”]=> int(31890) [“default”]=> int(31685) } } July 27, 2018 It’s one thing to have tons of leads in your funnel. It’s another to be able to push all of those leads down your funnel, nurturing them into becoming a loyal, engaged customer. What if I told you that programmatic
Tried Everything to Get Qualified Leads? Time to Try Programmatic Read More »
The top priority of B2B marketing executives in 2018 is to improve lead quality over quantity. According to DemandGen Report’s 2018 Benchmark Survey Report, improving the percentage of leads considered ‘qualified’ ranked as the top organizational focus, followed by improving conversion rates and campaign results, then generating increased lead volume. image credit: DemandGen Report Marketing
For most marketers and sales representatives, lead disqualification is something that’s met with hesitation. Even if a lead doesn’t seem like it’s ready for a trip to sales, some teams fall into the trap of thinking it’s worth a shot. The rationale behind this makes sense, the more people you engage and pitch, the more
The Flipside of Qualified Leads: Disqualification Read More »
Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? According to MarketingSherpa, 61% of B2B marketers
Is Your Lead Really Sales Qualified? Here’s How To Tell Read More »
If we ask you, point-blank, what is the most common method of prospecting, you would certainly answer us – and with good reason – that it is the “phoning”, or more precisely one of the components. Of the latter, namely cold calling. As a reminder, this Anglicism simply refers to the issue of outgoing calls
The WRKS app was created to help contractors find qualified workers in the construction industry. The app comes at a time when the economy is booming and residential and when commercial construction is expected to grow in 2018. WRKS App for Construction Hiring The creators of the app say WRKS connects employers and those looking for
WRKS App Connects Small Contractors with Qualified Workers Read More »
