Monday 6 April 2020, 7:00 am Central to the success of any new product is how well it addresses a customer need. That’s why it’s critical that brand stakeholders and customer-facing employees develop empathy for their customers. But brands cannot accomplish this without building genuine connections with customers — and customers can increasingly tell when […]
How qualitative researchers can shed light on our “post-truth” era | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content
How qualitative researchers can shed light on our “post-truth” era Read More »
Monday 23 March 2020, 7:00 am Technological breakthroughs have allowed for easier and more efficient means of gathering data for market researchers. From online in-depth interviews and focus group discussions to market research online communities and mobile ethnography – it has certainly become more convenient to conduct market research anywhere in the world. However, while
Manage the Overwhelming Chaos of Qualitative Research Data Read More »
A qualitative leap into Mexico’s LGBTQ communities | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown
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Using early-life memories as metaphors in qualitative research | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads
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Another type of qualitative behavioral research looking into what’s yet to happen | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with
Another type of qualitative behavioral research looking into what’s yet to happen Read More »
Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. And because of increasingly complex martech and CRM stacks, many brands are collecting more data than ever—more than they know what to do with. That abundance of data has led many marketing and product leaders to incorrectly believe
Qualitative Research: Still Useful in the Age of Analytics Read More »
Reading time: 4 mins Digital tools, Technology, Big Data…these are some of the most popular buzz words in the market research business for several years now. There is tremendous hype around these topics from various sources; be it from one’s clients, peers or of course social media. There is considerable conjecture that the days of
Keeping the human touch using qualitative research Read More »
Reading time: 3 mins In the second of a two-part series, Edward Appleton looks at why qualitative research is undervalued and how we can improve its value perceptions. Social Media Misses Many qualitative researchers, even companies, don’t use the simple (and free) digital opportunities offered by the likes of LinkedIn to raise the profile of
Why is Qualitative Research often undervalued? Part 2 Read More »
Reading time: 4 mins Over a two-part series, Edward Appleton looks at why qualitative research is undervalued and how we can improve its value perceptions. Qualitative research is unusual in the current market research climate – unlike much in the area of data and analytics, it’s relatively undisrupted. Famous last words, I might hear you
Why is Qualitative Research often undervalued? Part 1 Read More »
