Qualitative

Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation

Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation

Monday 6 April 2020, 7:00 am Central to the success of any new product is how well it addresses a customer need. That’s why it’s critical that brand stakeholders and customer-facing employees develop empathy for their customers. But brands cannot accomplish this without building genuine connections with customers — and customers can increasingly tell when …

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How qualitative researchers can shed light on our “post-truth” era

How qualitative researchers can shed light on our “post-truth” era

How qualitative researchers can shed light on our “post-truth” era | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content …

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Manage the Overwhelming Chaos of Qualitative Research Data

Manage the Overwhelming Chaos of Qualitative Research Data

Monday 23 March 2020, 7:00 am Technological breakthroughs have allowed for easier and more efficient means of gathering data for market researchers. From online in-depth interviews and focus group discussions to market research online communities and mobile ethnography – it has certainly become more convenient to conduct market research anywhere in the world. However, while …

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Using early-life memories as metaphors in qualitative research

Using early-life memories as metaphors in qualitative research

Using early-life memories as metaphors in qualitative research | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads …

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Another type of qualitative behavioral research looking into what’s yet to happen

Another type of qualitative behavioral research looking into what’s yet to happen

Another type of qualitative behavioral research looking into what’s yet to happen | Research World We value your privacy! In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with …

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Qualitative Research: Still Useful in the Age of Analytics

Qualitative Research: Still Useful in the Age of Analytics

Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. And because of increasingly complex martech and CRM stacks, many brands are collecting more data than ever—more than they know what to do with. That abundance of data has led many marketing and product leaders to incorrectly believe …

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