Quality

Email Data Quality: Compliant, Correct, Complete - Validity

Email Data Quality: Compliant, Correct, Complete – Validity

Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. We talk about data being the new oxygen, and a vital part of our industry. Without it, …

Email Data Quality: Compliant, Correct, Complete – Validity Read More »

Why Email Data Quality Matters: Excellence from Expedia - Validity

Why Email Data Quality Matters: Excellence from Expedia – Validity

Our February 16 webinar on “Why Email Data Quality Matters” featured special guests Dan Goran from Expedia Group, plus Tim Bond from the Data & Marketing Association and Kate Barrett from eFocus Marketing. We reviewed key findings from our brand-new report, and discussed the critical importance of good data for building strong relationships and effective …

Why Email Data Quality Matters: Excellence from Expedia – Validity Read More »

Email Data Quality: The Rise of the CDP - Validity

Email Data Quality: The Rise of the CDP – Validity

In our new report “Email Data Quality: Compliant, Correct & Complete,” we viewed data quality practices through the lens of what type of data platform was being used. We asked marketers, “Where does your organisation currently store customer and email data?” They responded: Customer Relationship Management (CRM) system: 53% Email Service Provider (ESP) platform: 50% …

Email Data Quality: The Rise of the CDP – Validity Read More »

Backlinks and Content Quality Correlate With Higher Google Rankings, New Study by Backlinko Finds

Backlinks and Content Quality Correlate With Higher Google Rankings, New Study by Backlinko Finds

Backlinks and Content Quality Correlate With Higher Google Rankings, New Study by Backlinko Finds We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won’t track your information when …

Backlinks and Content Quality Correlate With Higher Google Rankings, New Study by Backlinko Finds Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com