Customers — especially end-users — tend to be straightforward with store and customer service staff as well as regular vendor contacts, particularly when it comes to product feedback. That feedback doesn’t always reach the product management team, but can be critical for identifying key product gaps, understanding real use cases, customer challenges and satisfaction. Customer […]
Experience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch Thursday. “Qualtrics makes it easy for organizations to not only gather customer feedback, but to predict the actions that their customers will take,” said Cody Crnkovich, head of platform partners and strategy at Adobe in a statement. “By introducing
Qualtrics and Adobe add new integration for improved data and customer experiences Read More »
Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses. What does the acquisition means in the context of the experience economy, one of the biggest global trends to have emerged in
What SAP’s acquisition of Qualtrics means for the experience economy Read More »
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Marketing Day: LinkedIn Pages, SAP buys Qualtrics, Black Friday shopping Read More »
SAP released a compilation video (below) featuring SAP CEO Bill McDermott and Qualtrics CEO Ryan Smith that really sums up well why SAP is acquiring Qualtrics: Bill McDermott: First it’s an honor to team up with Brian Smith, a great CEO, and an inspirational leader. We couldn’t be prouder of our relationship with Qualtrics. Ryan
