Queries

Why search queries and location data could trump polling as political tools in 2020

Last night was the first Democratic presidential debate and almost immediately afterward the “winners and losers” articles started appearing. But how do we know who’s really winning? Right now, polls indicate that several of the Democratic candidates would beat Trump if the election were held today. But polling famously got it wrong in 2016. And …

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Etsy answers merchants’ queries on Etsy SEO and listings

Etsy have answered merchants’ queries on Etsy SEO and listings after receiving questions from their sellers on search and listings optimisation. Etsy gathered sellers’ queries and took them to Etsy experts to deliver an updated guide on Etsy SEO and listings. Titles and tags Etsy says that the most descriptive are relevant keywords for sellers’ …

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Google Does Adjust Algorithms For Categories Of Queries But Not For Industries

Google’s John Mueller addressed a long time topic of interest in the SEO industry around does Google have specialized ranking algorithms for different industries, niches, categories and so on or not. So for the adult industry, or pharmaceuticals, health, finance, etc – does the algorithm work differently. John said Google doesn’t think about it that …

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Google may use different ranking weights for YMYL-type queries

Google has confirmed that for YMYL, your money, your life, queries they will give more weight in their ranking algorithm to factors around expertise, authoritativeness, or trustworthiness – also known as EAT in the industry. Google made the confirmation after it published a new 30-page white paper (PDF) explaining how they fight disinformation across Google search, …

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