Queries

Google Home queries, Google My Business video bug & YouTube ad rules

Channel: Industry, SearchCap, SEO BLOG / Good To SEO

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]

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How to Rank Well for Your Brand-Driven Queries in Google

Jessy Troy, SEO, SEO BLOG / Good To SEO

How long ago did you search for your brand name? I assume you think your Google search reputation is pretty OK? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam] or [your-product-name alternative]. Don’t you want to make sure your site ranks #1 for those

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Snapchat’s Context Cards turn Snaps into location-based search queries

Channel: Social Media Marketing, Foursquare, Local Search, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Snapchat continues to flip location-based search on its head. Earlier this year, Snapchat turned people’s Snaps into a spin on Google Maps’ Street View. Now the mobile app is converting them into queries. On Tuesday, Snapchat rolled out a feature called Context Cards that enables people to access information about a venue tagged in a

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Google gradually limiting search ads on addiction treatment queries

Channel: SEM, Google, Google: AdWords, Google: Business Issues, Search Ads, Search Ads: General, SEO BLOG / Good To SEO

Beginning last week, Google started limiting ads on search results pages for drug and alcohol treatment center queries. Rehabilitation centers like those operated by Advanced Recovery Systems have suddenly seen ads disappear from roughly 40 percent of queries they were targeting, reported The Verge. Searches for “drug detox,” “drug rehabilitation” and “drug treatment program” are some

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Look deeper into your AdWords search queries

Channel: SEM, Google, Google: AdWords, Google: AdWords: AdWords Scripts, Paid Search Column, Search Ads, Search Ads: General, Search Marketing, Search Marketing: General, SEO BLOG / Good To SEO

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be. So at Brainlabs (my employer), we wrote a script

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Google Adds Natural Language Queries to Google Analytics

SEO BLOG / Good To SEO

Google Analytics is a gold mine of data, and the backbone of many digital marketing processes. But with so many insights available, it can, at times, be difficult to find the points of most relevance. This has been a recurring theme in research reports relating to data usage – last year, a study from IBM found

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