Query

How to Combine Multiple Data Sets in Microsoft Excel Using Power Query

Microsoft Power Query is a useful tool to work with data inside of Microsoft Excel. It comes with a lot of features that make managing data sets simple yet powerful. Power Query is most useful when working with multiple sets of data, rather than just one. It acts as a bridge between sets of data …

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How Google’s Desire To Answer Every Query Can Cost You Millions

We recently informed you regarding the perils of Google’s overenthusiastic ambitions to directly answer every query right on the search page. In that case, while searching for the “email inventor” with your geographic location set to India, the search result displayed Shiva Ayyadurai as the answer. If you changed the location to the United States, …

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Robust Reporting with Google Sheets Query Function

As you work with spreadsheets you pick up formulas, tricks, and formatting lessons to make reporting easier. I often see users get stuck when it comes to combining these pieces into a complete report. We recently onboarded a client and needed to replicate one of their old reports. Most of the report created manually, updating …

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Unlocking the PPC potential of search query data

Search Query data can help you create a PPC campaign that gets great results. Search query data isn’t just handy for identifying negative keywords, it’s the secret to unlocking the hidden potential within your pay-per-click search or shopping campaigns. Search queries are the words people actually type into a search engine, not the keywords you …

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