Why should I learn how to use the =QUERY function? I know what you’re thinking – why bother learning just another Google Sheets function? On the surface, you’re right, it is just another Google Sheets function but dig deeper and you’ll learn that =QUERY is more like the gateway to big data. The query function operates […]
How to Query Data in Google Sheets with =QUERY Function Read More »
We’ve come across the human bias factor seeping into AI algorithms from time-to-time — the latest being Google Images showing pictures of a chimpanzee using Instagram when one searched for “Black Person Scrolling Instagram.” Just last year, we came across another incident of a Google search showing addresses of girls’ schools and hostels when users
This guest post is brought to you by Kim Jones, PPC Team Lead at Seer Interactive. Coming to Hero Conf 2019? So is our EVP of Digital, Larry Waddell, and he’ll bringing you a way to do smarter Search Query Analyses during his 10-minute lunchtime talk on April 23rd. After his chat, we’ll have a
Using SEO Data for Smarter Search Query Analysis Read More »
If you’re using an application that leverages the Google Ads API, which just rolled out of beta last week, there’s now a new query builder tool is now available. The query tool’s web interface is designed to make it easy to build queries for reporting on your Google Ads accounts. What it does. The API
Google launches marketer-friendly Google Ads API query builder Read More »
A searcher on Google who types in “jaguar” could be looking for info on an animal, a car, an NFL team, or a video game. Google attempts to understand the intent of a searcher’s query. The company recognizes the burden of providing the best results, even if the query is vague. For example, if someone
Understanding query syntax may be the most important part of a successful search strategy. What words do people use when searching? What type of intent do those words describe? This is much more than simple keyword research. I think about query syntax a lot. Like, a lot a lot. Some might say I’m obsessed. But it’s totally
My Perfectly Healthy Obsession With Query Syntax Read More »
SQL (Structured Query Language) is a standardized programming language that’s used to manage relational databases and perform various operations on the data in them. Initially created in the 1970s, SQL is regularly used not only by database administrators, but also by developers writing data integration scripts and data analysts looking to set up and run
Remember we reported that Google dropped anonymous queries from the Search Analytics and Performance reports in Google Search Console on August 19th? Well, Google is now clarifying that the data was never displayed but the queries they hide were previously used in the total sum but are now being removed from the total sum. This
Google Search Console August 19th Query Report Change Clarified Read More »
Chart of the week: People are happy to trust a paid ad if it seems to provide the answer they are looking for A third (33%) of people will click on a paid search ad because it directly answers their search query. According to new research by Clutch, people are happy to trust a paid
33% will click on paid ads that answer their search query Read More »
Google has added a new label to the local pack results in both desktop and mobile search. When you search for an item and Google knows the local store has that item, Google may show a label named “sold here” in the local pack’s description. This is similar to the website mentions label launched in
Google’s local pack adds ‘sold here’ label on query match Read More »
