CPG marketing platform Quotient buys location data provider Ubimo
Quotient announced last week that it’s buying Ubimo, an Israeli location intelligence company. Ubimo translates location data and history into audience segmentation, activation and campaign attribution, connecting digital campaigns to in-store results. DSP was the attraction. Quotient and Ubimo had worked together for several years, utilizing the latter’s data for Quotient customer campaigns. But the […]
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