The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don’t have a marketing strategy. In this post, first published in July 2010 and since updated with a new summary of digital marketing KPIs you should track, […]
Introducing RACE: a practical framework to improve your digital marketing Read More »
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why E-Commerce Brands Are Opening Brick-and-Mortar Stores (Digiday)Online brands, such as Warby Parker, Zappos and Bonobos, have been opening their own stores for the past decade, but not at the rate it’s happening now. Foursquare Data Shows Up Today in More Places
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google indoor race track, dog at work & yummy cake Read More »
Voice search has been identified by the world’s leading technology providers as a huge opportunity to acquire market share over the next decade. It has become a hot topic in the industry, with every new hardware and software release being met with significant press coverage, and countless op-eds and articles analyzing the voice search ‘explosion’
