“They’re really skating on thin ice,” said Michael Bertini, a search strategist at iQuanti, a digital marketing agency. “They’re controlling what users see. If Google is controlling what they deem to be fake news, I think that’s bias.” Despite Google’s insistence that its search algorithm undergoes a rigorous testing process to ensure that its results […]
As Google Fights Fake News, Voices on the Margins Raise Alarm Read More »
StockSnap / Pixabay After years of “going digital,” companies find it’s becoming more difficult to raise their digital maturity, or Digital Quotient (DQ). The DQ is a measurement coined by McKinsey, involving strategy, capabilities, organizational practices, and culture. So what makes this metric tough to raise? Partly because it’s difficult to keep pace with technology.
To Stay in The Game, Companies Must Raise Their Digital Business Maturity Read More »
Parents want the best for their children. Yet, most of us are oblivious to a universal, looming hazard that is literally rewiring our kids’ brains and putting them at risk. The danger? It’s our kids’ constant use of mobile technology. I know that language sounds alarmist. But our collective addiction to our phones has significant,
Want to Raise Healthy, Happy Kids? Science Says Stop This Dangerous Habit Right Now Read More »
By Peter Yang You’ve been patiently waiting for your long overdue raise, but it’s becoming more apparent by the day that it’s not going to simply happen on its own. The reality is, if you’re going to get a raise anytime soon, you’re going to need to march right up to your boss and demand
Higher education marketers face an interesting dilemma – in many scenarios, the person who writes the check won’t ever use their services. The buyer’s journey is replaced by the student journey, says Jonah Deaver of Vertical Measures, who has worked with more than 200 universities in the past six years. That’s why it’s critical to engage
