Ramp

Amazon’s streamlines DSP usability as it continues ad biz ramp up

Amazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of growing ad revenue and improving the ease of use of its tools. The DSP is used by larger advertisers — those spending a minimum of $35,000  — to programmatically buy display and video ads across Amazon sites …

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Study: 92% of marketers plan to ramp up Instagram influencer efforts

Brief: Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released today by influencer marketing platform Activate and shared with Mobile Marketer. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% …

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7 tips to ramp up your holiday advertising

It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers. Naturally, many of our clients have their holiday advertising plans in place for the Christmas holiday season. But it’s not too late if you haven’t already started. In this article, I’ll cover some quick and not-so-quick …

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2 Simple But Effective Strategies to Ramp Up Your Selling

You will not succeed in sales if you believe a time will come in your career when you can stop learning. The best salespeople are always looking for new ideas on how to become better at selling. I used to say that too many salespeople don’t read enough about how to improve their selling skills and …

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