RankBrain

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The REAL Impact of RankBrain on Web Traffic: The CMO’s Ultimate Guide to Optimizing for AI in Search

We’re entering a new era of optimizing for search engines. And no, SEO is not dead. While many things stay the same in search, we can’t deny the new path we’re on with the introduction of machine-learning systems like Google’s RankBrain. The concept of RankBrain may seem technical and daunting, but it’s one that CMOs […]

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The RankBrain Survival Guide

This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my