One of the first items you should consider in putting together an SEO plan is what keywords you should try to rank for. That’s very basic, right? But the world of SEO has become more complex. It’s not like you can simply decide you want to rank for a keyword, optimize some content on a […]
Google has confirmed what many in the search industry have seen over the past week, updates to their algorithm that are significantly shifting rankings in the SERPs. A google spokesperson told Search Engine Land “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” Our own Barry
Google confirms mid-December search ranking algorithm updates Read More »
Chart of the Day: These are the 17 most important Google ranking factors + the periodic table of SEO success factors Yes, ‘in the world’ might have been a bit of an exaggeration, but do you know what is the most important ranking factor for Google right now? It’s long been speculated with extensive ranking
This is the most important Google ranking factor Read More »
Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More website traffic can provide valuable analytics data about what users are looking for and what confuses
How to generate links that drive traffic, not just ranking Read More »
December 11th, 2017 Many social networks today like Facebook, Instagram, and Snapchat support video, so YouTube may seem like yesterday’s news. For many businesses, however, it still offers the best opportunity to reach your target audience via video. YouTube users arrive ready for video content. They’re more likely to stick around longer—provided the video holds
Are You Overlooking This Powerful YouTube Ranking Signal? Read More »
As a web designer and WordPress Consultant, I often have mixed feelings while working with clients on new sites. On one hand, I share their enthusiasm and optimism for launching their sites, eager to see it resulting in lots of engagement and conversions. On the other hand, I’m depressed for them, knowing the time and
Search Engine Ranking Takes Years and Here’s Why Read More »
That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy
How to Outperform Sites Ranking Above You on Search Engines Read More »
LocalSEO Guide has released its 2017 Local Ranking Factors study results. The methodology is quite different from the Moz Local Ranking Factors survey. Both are worth detailed examination. LocalSEO Guide, together with the University of California, Irvine, and PlacesScout, looked at “200+ factors over 100,000 local businesses” in 150 cities to determine variables correlated with
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Canada courts with Google, Google Maps sharing & SEO ranking factors Read More »
