If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of […]
May turned out to be a tough month for small businesses seeking funds. Loan approval rates at big banks, small banks, alternative lenders and credit unions declined, the latest Biz2Credit Small Business Lending Index has revealed. Biz2Credit Lending Index May 2017 Approval Rates Drop Almost Everywhere The newly published report reveals approval rates at big
Banks, Other Lenders See Small Business Approval Rates Drop in May Read More »
A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail. The record club isn’t Secretly Store’s main business. In fact, it was an idea that floated around for a while before the Midwestern
Creating an Inner Circle of Customers and High Open Rates with Secretly Society Read More »
Email subject lines can be tricky. Let’s imagine you spend hours writing an email that you’re proud of – an email you think may help you surpass your goals. You send it. You wait at your computer trying to focus on other work while you keep thinking about that email. Finally, you can’t wait any
Subject Line Formulas You Can Steal to Boost Your Open Rates Read More »
A little about me: I enjoy cooking, so I go grocery shopping once a week. I regularly spent a considerable amount of cash at the nearest Regional Grocery Chain™ store, until I noticed their customer experience starting to slide. Fewer cashiers worked the registers. Lines swelled with dissatisfied patrons and I slowly realized I was
