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5 Forms of Social Media Content to Increase Your Engagement Rates

Publishing, Social Media /

Social media has completely revolutionized the way people and businesses interact online. It has never been easier for companies to build meaningful relationships with their audiences – or even speak with them directly. But, simultaneously, it has never been more challenging to grab their customers’ attention, as competition is fiercer than ever. It has been […]

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Open rates in email marketing, what is it, and how will it affect ROI?

Open rates in email marketing, what is it, and how will it affect ROI?

SEO BLOG /

Email marketing is one of the most widely used digital marketing strategies, not just because it’s cheaper than other techniques, but also because it offers incredible advantages compared to other marketing  options. In this article, I want to talk about open rates, one of the most important metrics you can check in any email marketing

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Swanson Health Products Increases Conversion and Add-to-Cart Rates by Over 60% with GroupBy

SEO BLOG /

TORONTO–(BUSINESS WIRE)–GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in its space, announced today the results of its partnership with Swanson Health Products. Since implementing GroupBy’s Searchandiser and Enrich solutions last year, Swanson has seen significant growth across all their critical metrics month-over-month. Search click-through rate has increased by

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Retained holiday shoppers convert at much higher rates: study – Econsultancy

Behavioural targeting, Monetate, segmentation /

As retailers gear up for the 2019 holiday shopping season, research published by personalization software vendor Monetate suggests that they would be wise to make an effort to target customers who converted during the 2018 holiday shopping season. The company looked at more than 8.5m customers who were acquired during the 2017 holiday shopping season

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A New Approach to Discipline Slashed Suspension Rates and Transformed This DC School

Diversity and Equity, Education, Learning Research, Professional Development, Social-Emotional Learning, Technology, Technology NEWS /

WASHINGTON — When Stephanie Gunter accepted a second-grade teaching position at Langley Elementary, she was no novice. By that point, Gunter had been teaching in D.C. Public Schools for six years, and she felt she’d hit her stride in the classroom. Then the new school year started. From day one at Langley, a Title I

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