rational

Ruyi Xu

Moving to rational consumption during COVID-19 outbreak

Ruyi Xu is the Head of Mintel Reports North Asia, leading a team of analysts who are responsible for publishing consumer and market research reports. She specialises in new product innovation across a wide range of FMCG categories. March 20th, 2020March 20th, 2020 In order to consistently monitor consumer sentiment during the COVID-19 outbreak, Mintel …

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Wipro Digital buys customer experience firm Rational Interactive

Wipro Digital, the digital business unit of the global IT company Wipro Limited, has acquired Rational Interactive, a full-service digital customer experience company. Rational Interactive will continue to grow and service its clients as it integrates with Wipro, according to the announcement, and there are no plans to reduce Rational’s staff. Why we care CMOs …

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Trust your gut or employ rational thinking?

The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be crowned NFL champion. There is no bigger or brighter stage for impactful ad content, so it is no wonder that a 30-second commercial this year sold for an average …

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