React

Marketers react to Gartner finding: Martech spending now exceeds staff costs

Marketers are now spending more on marketing technology than on salaries for internal staff. That’s a key finding in the recent Gartner CMO Spend Survey 2018-2019, which surveyed UK- and U.S.-based senior marketing executives. Marketers spent 29 percent of their budgets (not including media spend or agency fees) on martech last year, while allocating 24

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Headless WordPress with React and NextJS (Part 1)

Editor’s Note: The following is Part 1 in a two-part series titled, “Headless WordPress with React and NextJS.”  A little disclaimer: I refer to some of the things below as “easy.” To clarify, none of this is “easy,” but relative to the alternatives they could be considered “easier.” The future of web development is JavaScript.

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Marketing Day: Media buyers react to NYT Facebook report, localized social marketing, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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Senior React Developer – FTD Companies

Position Description: The Senior Developer provides advanced-level software programming for technical projects related to the e-commerce technology platform. Create the front end for critical technology areas of our high traffic, consumer facing, $1.3B industry leading platform.  Essential Duties and Responsibilities: Join a cross-functional software development team on highly visible strategic projects, work an expert-level individual

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Marketing Day: Marketers react to Facebook Portal, Write better email subject lines, Video ads stats

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events October 23-25, 2018: SMX East January 30-31, 2019: SMX West × Attend

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3 Models to Understand, Predict, and React to Your Social Media

Want to know how to predict and forecast your followers’ behavior? Wonder what modeling techniques can help you predict the lifetime value of your customers? Tracking the pulse of social media allows your company to gain feedback and draw insights to market better. Analyzing data and interpreting it through modeling can help make your brand’s

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Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with

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