Reaction

Reaction from Small Business Community Mixed on Omnibus Spending Bill – Small Business Trends

Late last week, President Donald Trump signed into law the 2018 omnibus spending bill. It’s being called a long-term spending plan for the federal government. And because Trump signed it into law despite threatening to veto it, another federal government shutdown was averted. Earlier this year, a short government shutdown occurred when lawmakers on Capitol …

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Southwest Airlines Had a Brilliant Reaction When a Passenger’s WiFi Wouldn’t Work

Meet Mike, who works for Southwest Airlines. Actually, we’ll probably never truly meet Mike. We don’t even know his last name. All we know is that he’s part of the Southwest Airlines Social Care Team–the group of people on the other side of the Southwest Airlines Twitter feed. Oh, and we also know that he was working …

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This Famous Airline Charged a Passenger More for His Carry-On Than His Ticket. His Reaction Was Perfect

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.  Never imagine that life is fair. The best you can hope for is poetry.  Poetry can even lift pain to the level of art and greed to the level of pity.  Which brings me to Harvard economics …

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Gender Stereotyping in Digital Advertising & Consumer Reaction

Choozle recently conducted a survey on gender stereotyping in advertising and turned up some interesting takeaways. The survey sought to understand consumer sentiment toward brands that actively break stereotypes, the impact of ad copy versus creative with regard to consumer perception of stereotypes, ways stereotyping affects purchasing behavior, and whether the ad industry should be held …

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