Reactive

Word of Mouth Marketing Defined {Proactive and Reactive Versions}

According to the Business Dictionary, Word of Mouth Marketing is: Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal …

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How Birds Eye brought fish fingers back into style with reactive marketing

Frozen fish fingers: not the sexiest of foods. But Birds Eye, the beloved frozen food brand dating back to 1922, is on a mission to make frozen foods like peas, chicken dippers and fish fingers attractive to the public in order to bolster its core sales. Speaking at last week’s Festival of Marketing, Steve Challouma, …

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Proactive Vs Reactive Marketing for Selling a Franchise

Every Franchisor is looking for ways to generate good quality enquiries and leads for selling greenfield (new) and existing franchises, but many Franchisors are still using reactive marketing techniques. So why is this a bad thing? What is the difference? How can everything be done better? After talking to many Franchise Recruitment and Marketing personnel, …

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