Every business has its ups and downs. And there are countless ways to economize, strategize and even take out a loan in a pinch. But you know if you put company expenses on a credit card then you’re simply deferring the pain. Borrowing money because your business isn’t profitable just isn’t workable long-term. You need […]
Want to Step Up and Bring In New Revenue? You Need to Read This First Read More »
Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence. Here’s 6 articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally There’s no doubt that technology
Googles featured snippets are the new Google authorship, albeit less exciting because featured snippets steal links from publishers in SERPs. Whether you like them or not, that’s the change we have to deal with because if you are not featured, your competitor will. Here are three recent studies of Google’s Featured snippets you need to
3 Studies of Google’s Featured Snippets You Should Read Read More »
One of the most critical, and most challenging, aspects of running a small business is marketing it. Most entrepreneurs have little to no background in marketing, and often lack the resources to hire the talent that could make a difference in this area, especially early on. Failing to market your business and its products effectively can be
Shoestring Marketing Doesn’t Have to be Hard: Read These Simple Tips Read More »
As much as I read and write about business, entrepreneurship, digital marketing and more, I like to remind people (both readers of my own writing and even clients) that I am an artist first. I studied creative writing in college. My first book was a memoir about my years as one of the highest ranked
5 Books You Should Read This Summer (That Will Make You A Better Person) Read More »
The first book I remember reading was in the summer of 2001. I was 20 years old, and up until that point in my life I’d felt no interest in reading. You see, I come from a stereotypical West Virginia family, complete with a coal-miner dad and a stay-at-home mom. Apart from a few fleeting moments of
Writing for the web is different from writing for newspapers, magazines, or books. The difference is not in the words you write. But in the way people read, which makes all the difference in the world. When it comes to reading online, most people will not read what you write word-for-word. They will scan your
9 Tips on Writing a Blog Post People Will Actually Read Read More »
Man, not again. This was the thought racing through my head. The writing was on the wall. I was working for a non-profit organization as a copywriter. The organization was going through internal changes, and I had a hunch my job would be phased out. Turns out I was right. Thankfully, I had started acting on
Why You Need to Read Like Your Career Depends Upon It Read More »
