But as reliance on social media for news increases, so do concerns about the spread of misinformation — even from the people turning to social media in the first place. Fifty-six percent said they were concerned about what was real and what was fake online and 40 percent said they were concerned about misinformation on […]
Instagram is becoming a go-to news source for younger readers Read More »
The internet is a crowded place in 2020. It’s definitely possible to have a successful blog these days, but you can’t just write posts here and there and expect to build a loyal following of readers. You need to create consistent, compelling content and learn how to bring traffic to your site if you want
I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which, frankly, is an
This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves:
What Readers Want During COVID-19: Content Ideas for Every Niche Read More »
Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly
Pro Tip: Making images accessible to screen readers doesn’t need to be hard Read More »
NEW YORK, Nov. 27, 2019 /PRNewswire/ — Though it’s an endeavor that many writers are passionate about, blog writing poses numerous challenges. These include, but aren’t limited to, developing a central focus for the blog and maintaining inspiration to write. Arguably the greatest challenge is keeping readers engaged. Here are a few tips and best
Whenever I see someone posting a photo on Instagram, they are adding a caption. And if they are adding a caption, they are writing. Look around and you might find a lot of people writing today, not just in short-form social media captions but also in long-form content. In fact, with so many social media
Here’s How to Structure a Good Blog Post for Readers & Search Engines Read More »
Thinking up unique blog post ideas can seem like a struggle, especially when it feels like blogs have covered just about every topic under the sun. Is there such a thing as a “unique” blog post idea anymore? How do you write fresh, interesting, and search engine optimized content your audience actually wants to read?
25+ Unique Blog Post Ideas to Engage Your Readers Read More »
Common new blogger mistakes often cripple blogging careers before entrepreneurs can gain any momentum. I made my fair share of newbie boo boo’s in the beginning. Be real with yourself. Be straight with yourself. Newbies often have oodles of blind spots to face, own and release, in order to become successful. Excited, but scared new
No Blogger Can Force Clients Customers or Readers to Learn and Succeed Read More »
Everyone who’s had to sit next to a business-school student at Thanksgiving knows about the funnel. There are lots of versions of it, but the core idea in publishing terms is this: At the top of the funnel you’ve got a lot of people who have a very loose connection to your news site. Say
