Readers

Are You a Slave to SEO Keywords? Why You Should Write for Readers, Not Bots

Search engine optimization (SEO) is a very important consideration in today’s digitally-driven content environment. After all, if you can’t get visitors to your site, and get them to engage with your content, you’ve obviously missed the mark. But, in an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some […]

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Lifting Journalism by Knowing What Readers Are Looking For

How do New York Times journalists use technology in their jobs and in their personal lives? Claudio E. Cabrera, a deputy off-platform editor tasked with driving quality traffic from search engines to The Times, discussed the tech he’s using. What are the contours of your job, exactly? I work on S.E.O., which stands for search

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How to Write SEO-Friendly Law Content for Readers

Search engine optimization (SEO) is integral to making sure online content is seen, and that it reaches the right people. One of the toughest challenges that copy writers face is writing content that is optimized for search engines yet will also appeal to people. Focusing exclusively on the technical aspects of SEO means neglecting the

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