readies

Acxiom sells Marketing Solutions division to Interpublic, readies LiveRamp

Data provider Acxiom announced Monday it is selling off its Marketing Solutions (AMS) division to the Interpublic Group (IPG), a global marketing agency holding company, for $2.3 billion. The move follows rumors that IPG was considering putting itself up for sale. It also follows a strategic review by Acxiom about the possibility of selling AMS and its …

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SRAX readies its BIG platform so users can make money from their data

User data, which has become very valuable for advertisers and publishers, may now become valuable to the one remaining stakeholder. That is, to users themselves. This week, SRAX (formerly Social Reality, Inc. and pronounced “serrax”) joined the efforts to make that happen. It has started internal testing on a blockchain-based consumer data management and distribution …

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Crowd Machine readies its blockchain-aided network for app development without developers

A screen shot from a Crowd Machine video When marketers need an application, they ask the IT department or they hire a developer. If they want an application that utilizes blockchain, such as a smart contract, they go to a developer familiar with that technology. But a startup named Crowd Machine is working to change …

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