Readiness

How to Build an ABM Program like Salesforce (No Matter Your Readiness)

How to Build an ABM Program like Salesforce (No Matter Your Readiness)

You’ve heard it before, and I’ll say it again. Account-based marketing is just good B2B marketing.  Of course we want to target the right people at the right companies at the right time with the right message. Sure, we want reach, but more importantly, we need accuracy. Lead-based demand gen isn’t cutting it anymore; marketers …

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Disparity in Digital Orbit’s readiness scores explained

In researching the role and impact of six transformative technologies in key industries today, Digital Orbit utilized two focus groups. A collective of IHS Markit analysts formed one of the groups in question, while the other group consisted of respondents from Digital Orbit’s Key Influencer Survey—an appraisal of leaders and major decision-makers at companies …

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Cyber Readiness Institute Tackles Lack Of SMB Readiness

A new free cyber security program put together with big business and Obama-era experts is focusing on small businesses. Small Business Trends got in touch with Kiersten Todt, Managing Director of the Cyber Readiness Institute, to find out how the Institute plans to tighten up what’s generally seen as a lacking of preparation for cyber …

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New Tool Helps Small Retail Merchants Determine Their Cybersecurity Readiness

Small businesses have become a big target for cybercriminals and one of the vectors of their attacks are payment systems. Retail Cybersecurity In order to combat this problem, the Payment Card Industry Security Standards Council or PCI SSC has launched a new tool along with updated educational resources to help small merchants. The PCI SSC …

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A Solix survey on GDPR readiness, customer data tool for SMBs & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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