Reads

Loyalty360 Reads: August 21, 2019

Programs TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First TimeThe travel planning site is exploring the prospect of launching a loyalty program in order to compensate for its lack of visibility in Google searches. “Company officials called out the lower search engine optimization traffic from Google in the quarter that ended June 30 …

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Who Reads Practical Ecommerce? Please Take Our Short Survey

Please take a minute or two to respond to our latest reader survey. We do this periodically to help ensure our editorial content matches your needs. Our January 2019 survey consists of five quick multiple-choice questions. We ask about (a) your business or organization, (b) your business’s activity on marketplaces such as Amazon, (c) your role …

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Personal ad reads help double the podcast advertising market

Chart of the Day: Podcast Advertising Market Sees 117% Year-on-Year Growth Podcasts are a fantastic way for companies to regularly generate digestible content and stay at the forefront of their customers’ minds. The impact of podcasts is certainly being felt in the US, where 16 million homes could be classified as “avid podcast fans”, a …

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10 Great Reads for Small Biz Owners Afraid to Conquer Big Data

Your business doesn’t need to be a billion-dollar, multinational company like Walmart, to make use of Big Data, artificial intelligence, etc. In fact, learning how to use this technology could be a distinctive advantage for a small business too. Many small and medium-sized businesses won’t take advantage of this potential edge. They assume that Big Data …

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