REAL

Why real time customer engagement is key

Chart of the day: Only 25% of data is being used for real-time customer engagement According to a recent study, 25% of businesses are adjusting their marketing communications daily based on customer data they have collected.  It was also reported was that only 16% of UK businesses adjust their marketing communication in real-time based on customer behavior […]

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Brand over-reach: Dove’s ‘Real Beauty’ bottle shapes

A lot of big brands are getting absolutely slammed on the Internet lately. Sometimes it’s for something one of their employees got caught doing. Like United dragging that guy off the plane because he… bought a ticket. Or banning two kids for wearing… kid’s clothes. Sometimes it’s because of what management got caught doing. Like

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Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now

Predictive Marketing analytics (PMA)… is enjoying piles of VC money and lauding sophisticated new technologies. The Forrester Wave: Predictive Marketing Analytics for B2B Marketers, Q2 2017 Predictive analytics isn’t especially new; it’s been around for more than 75 years. Scientist Norbert Wiener used it during World War II to create an anti-aircraft gun that could

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7 ways to succeed in the gig economy and make real money

Think it’s impossible to make a healthy income from your side-sharing gig? Many entrepreneurs entering the gig economy hope to make at least a few extra bucks to supplement their day job salary, but find it challenging to forge an actual living from renting their pad, driving people to the airport or selling artisan items

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Twitter DM Contact Views Intercom Blog

Agilize as conversas com o novo Visualizador de Contatos do Twitter e Mensagens Diretas em tempo real

Na medida em que o Twitter continua a fazer melhorias que tornam o diálogo mais aberto no canal de Mensagens Diretas, nós descobrimos que os consumidores estão exigindo ferramentas mais diretas e em tempo real para falar com marcas e empresas. É claro: a próxima onda de serviço ao cliente está aqui e se baseia

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Twitter DM Contact Views Intercom Blog

Agiliza las conversaciones con la nueva Vista de contactos de Twitter y la Mensajería directa en tiempo real

A medida que Twitter continua realizando mejoras que facilitan más el dialogo abierto  en el canal de Mensajes directos, descubrimos que los clientes necesitan más herramientas directas y en tiempo real para hablar con las marcas y los negocios. Es evidente: el próximo cambio en el servicio al cliente está aquí y muestra un intercambio

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How luxury real estate brokers are using SEO to sell homes

Dive Brief: High-end real-estate firms trying to expand their listings’ reach are increasingly turning to search-engine optimization (SEO) and specialists in the field, according to The Wall Street Journal. Firms can lift their listings’ status in internet search results by including the most commonly used, market-specific keywords, with terms such as “acre” and “acreage,” “view”

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