Reality

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Why Marketers Should Start Thinking About Virtual and Augmented Reality Now

For many, virtual reality still feels like an out-of-reach experience. Only 8% of the US population has tried immersive VR. Throw in concerns about how your body would react to prolonged use, the considerable expense involved in both creating and viewing VR content, and the lack of tangible metrics, and it’s easy to see why […]

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playdium

Looking for a Great Business Idea? Start a Virtual Reality Arcade

Looking for a unique new business idea? Consider starting a virtual reality arcade. That’s right — arcade businesses no longer need to consist only of video games from the 80’s and cheesy prizes. There are already businesses around the world that are integrating this new technology into their offerings. Take the case of Playdium Virtual

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Turn Buzz into Reality with the Ultimate Guide to Platform Building

Usefulness Content Freshness If you have ever found yourself wondering, “Just what is a marketing platform, again?”, Wendy Keller’s “Ultimate Guide to Platform Building” will break it down. “Ultimate Guide to Platform Building breaks down the tools of the trade (the same ones the pros) and

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AR Auto

Augmented Reality is Energizing Smart Manufacturing

The physical and digital worlds are accelerating fast, now colliding head-on. In manufacturing, this collision and resulting fusion represent the frontier of innovation and reinvention. Exemplifying this physical-digital collision is the use of “Augmented Reality” to design, manufacture, and service products. This blog discusses several exciting use cases for this technology in smart manufacturing. AR

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