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Small companies realize tactics vital in online ads

NEW YORK — For many small-business owners, Google is a necessary and successful way to advertise although it also can be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its online ads for 20 years. With competition for the limited number of high-visibility ads intense, …

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What Digital Marketers Need to Realize About Demand Generation

In the ever-evolving world of B2B marketing, demand generation is the latest concept that’s being touted as a way to fuel what’s in the sales funnel — and keep it topped up over the long term.  Different from inbound marketing, demand generation can help digital marketers achieve their goals. Here’s why. Defining Demand Generation Demand …

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Voice engine optimization: It’s easier than you realize

Just yesterday, I asked my phone to set a timer, start a playlist, and find movie times, all from across the room. And I’m not alone in relying more frequently on my voice assistant. Statistically speaking, most of us are talking to Siri and Alexa more than ever before. However, even as we embrace voice …

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