RealTime

Datasys Launches Real-Time Keyword Intelligence SAAS

Datasys Launches Real-Time Keyword Intelligence SAAS

Digital media solutions provider Datasys explains Search-n-Deploy, the all-new, real-time keyword intelligence tool for search originated marketing. NORTH KINGSTOWN, RI / ACCESSWIRE / March 21, 2020 / For the last 20 years, only two channels have existed for search originated marketing (SOM): search engine optimization and pay-per-click advertising. That trend, however, is now set to …

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Salesforce buys Evergage CDP platform to boost real-time personalization capabilities

Salesforce has acquired Evergage, a real-time personalization and customer data platform (CDP). While Salesforce recently entered into the CDP space with the launch of its own 360 Audiences, the move to bring Evergage’s technology into the Salesforce fold likely has more to do with delivering personalized experiences than its CDP offering. The companies announced the …

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Botify partnership with Microsoft brings real-time content indexing to Bing

Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot. The offering, dubbed “FastIndex” (part of Botify Activation), will feed Bing new content and be allowed to exceed the 10,000 URL limit currently set for the API. Best suited …

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Doritos Takes Its Branding to 'Another Level': How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

Doritos Takes Its Branding to ‘Another Level’: How Frito-Lay North America Used 1Q to Validate Their New Campaign with Real-Time Results

Friday 17 January 2020, 7:00 am Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge How do you create a more authentic advertising campaign for …

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DoubleVerify launches real-time, predictive ad effectiveness solution

Ad measurement platform DoubleVerify has launched Authentic Performance, a new predictive ad solution for reporting expected ad performance based on real-time ad exposure and engagement data. The solution analyzes more than 50 data points, including viewable time, share of screen, video presentation and audibility as well as engagement data at the device or ad level, …

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Real-time AI for entity resolution – O’Reilly

This is a keynote highlight from the O’Reilly Artificial Intelligence Conference in London 2019. Watch the full version of this keynote on the O’Reilly online learning platform. You can also see other highlights from the event. Learn faster. Dig deeper. See farther. Get the O’Reilly Artificial Intelligence Newsletter Receive weekly insight …

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Google’s New Recorder App Offers Real-Time Transcription, Sweet Search Function – Droid Life

Until this morning, you couldn’t pay me to get hyped over a voice recording app. Somehow, though, Google has done that. At today’s Made By Google hardware event, the company showcased the new Recorder app that will come preloaded on the Pixel 4 and Pixel 4 XL. Inside the Recorder app, users who are recording …

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‘First open real-time bidding platform’ launches for digital out-of-home

Kubient, a full-stack digital audience marketing platform, is introducing what it says is the first real-time bidding solution for digital out-of-home advertising sites. The company said its patent-pending open real-time bidding solution connects buyers and sellers in a marketplace to dynamically trade audience retargeting on digital screens.  Its technology apparently allows demand-side platforms and other …

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