How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is providing one kind of yardstick. It’s a “near real-time” social ad performance benchmark, based on data from the company’s 2,000+ clients. The Prague-based company describes this as near real-time, although it’s updated […]
Socialbakers unveils a ‘near real-time’ social ad benchmark Read More »
Twitter’s adding another way to highlight happening news events and real-time discussion within the app, by pushing out a new ‘Happening Now’ notification which will appear on user home screens, focusing on live events. Twitter says the Happening Now notifications will be relevant to your interests – similar to their recent addition of personalized topics
As part of their ongoing effort to get people engaging on Facebook more often, Facebook’s looking to add more ways to connect people in real-time, with more updates and indicators to show you when people are active. The latest variation on this theme was spotted by Mashable this week, with reporter Kerry Flynn noting that
Facebook Adds More Active Indicators to Prompt Real-Time Interaction Read More »
The martech and ad tech industries love to talk about real-time. The context doesn’t matter — regardless of the circumstances, real-time must be better than delayed. Right? The allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in, fighting fires
Why real-time attribution is (mostly) irrelevant, and what to do instead Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Real-time attribution, location modifiers & AdSense User First beta Read More »
The basic model for affiliate links is fairly straightforward. Inside or near an article, a link allows a reader to buy a related product. An article about the best new digital cameras, for instance, might contain a link — perhaps with an image — to buy a specific Casio camera mentioned in the story. If
Narrativ marries affiliate links with real-time auctions Read More »
This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or
Taykey unveils free version of its real-time audience data tool for interest targeting Read More »
Microsoft revealed that its next-generation Hololens will pack quite a punch. Scheduled for a 2019 release, the new gadget will arrive with an all-new, more powerful artificial intelligence (AI) chip. Augmented reality (AR) technology has been steadily gaining ground in recent years. Among its most recent successes is in the gaming industry, where Niantic Lab’s
Microsoft Develops New Chip for Hololens 2; Promises No Lag, Real-Time Processing Read More »
As Twitter continues to make enhancements that facilitate more open dialogue in the Direct Message channel, we find that consumers are requiring more direct and real-time tools to talk to brands and businesses. It’s clear: the next wave of customer service is here and models an in-the-moment, back and forth exchange–similar to the one you
Twitter Contact View & Real-Time Direct Messaging Read More »
Images are vital for ecommerce. Images on a home page, category pages, and campaign landing pages — they all help engage shoppers. But here’s the challenge: Are you optimizing those images for the best performance? No one is more qualified to discuss image optimization than Chris Zacharias. He is founder and C.E.O. of imgix, a
