What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be): Sales thinks of an elevator pitch as explaining what the product does, whereas a compelling reason to buy explains the benefit that the target audience will realize with your product. And, as the name […]
Convince Buyers with ‘Compelling Reason to Buy’ Messaging Read More »
TechTarget, a business-to-business marketing company, said it saw a 25% drop in Google organic traffic in November. Though the company said that organic Google traffic trends do not directly correlate to company revenue, the drop was significant enough that TechTarget noted it in its fourth-quarter 2019 earnings report [PDF], released Wednesday. November traffic change. “Unpaid
TechTarget cites technical SEO issues as reason for 25% decline in Google traffic Read More »
Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), easily the most fun movie in the DC Extended Universe and arguably the best, made $33 million at the domestic box office during its first weekend of release. That’s not great when estimates were in the $50-$55 million range. In response to the disappointing
Birds Of Prey’ Has A New Title For A Very 2020 Reason Read More »
Facebook has just admitted its bold Messenger encryption promise will not be delivered for years, … [+] giving its billion users a reason to switch to another service. ASSOCIATED PRESS Facebook’s Messenger service is not yet end-to-end encrypted by default, despite the bold promises CEO Mark Zuckerberg made last March. While the move would give
Facebook’s New Messenger Admission: A Reason To Leave? Read More »
When did you last stop to ask yourself: Why do we do content marketing? If you ask me, the reasons abound: Content helps you connect with each customer, win their trust, and eventually build and maintain a relationship with them. Content lets you explain the benefits of your product or service offerings (and eventually sell
The Best Reason to Do Content Marketing? Organic Search Read More »
Samsung is finally ready to sell the Galaxy Fold, five months after the foldable handset was originally supposed to go on sale in select markets. As fans of the new smartphone form factor should know by now, Samsung had to fix several Galaxy Fold design flaws that allowed irreversible damage to the screen. Mind you,
Here’s another very good reason not to buy the Galaxy Fold – BGR Read More »
What’s one of the first things you notice about a new computer? How fast it is, right? You may marvel at the pristine HD screen or laud the concert-venue worthy sound that pours out of the speakers, but what really matters? That your computer is fast.
No, really. What is the point? IN A YEAR WHERE phone manufacturers’ idea of innovation is throwing more and more camera lenses at a phone, Xiaomi has decided to plough its own batshit-crazy furlough. Meet the Xiaomi Mi Mix Alpha: a phone with a screen-to-body ratio of 180.6 per cent. Yes, that means the screen
Xiaomi’s new £2,250 phone has a wraparound screen for no reason at all Read More »
From Alpha to Pie, Google named its Android versions with several confectioners. Now it decided to go just with the version number and nothing else, just like Apple’s iOS trend. If you think Google’s unable to think sweet names with the letter “Q“, then it’s your fault. In an interview with 9to5 Google, the VP
Google’s Reason For Ditching The Android Naming Trend & The First Phones To Get Updated Read More »
If you spend $1,000 on a lead gen campaign and get 250 leads, that’s a cost per lead of $4, right? So wrong. And, yeah, I know what you’re thinking: “That’s a bullshit clickbait title, Oli.” Thing is, not only is it completely true, but the impact of this mistake is countless ROI calculations that
The Reason Your B2B Lead Gen Conversion Rates Are Completely Wrong Read More »
