Social media strategy and planning essentials First let’s answer the question, “What is a social media strategy?” A social media strategy defines how your organisation will use social media to achieve its communications aims and the supporting platform and tools it will use to achieve this. At a basic level it’s a simple statement of […]
Facebook has been putting bigger emphasis on Groups of late, even altering their overall mission statement to reflect as much. And there’s good reason for this – Facebook Groups now have more than a billion monthly active users, which is more than Instagram and Snapchat combined. And according to Facebook more than 100 million people are
3 Reasons Why Facebook Groups May Offer New Opportunities for Brands Read More »
Re-targeting is crucial to closing sales. Here is how to do it right. There is only one difference between using Facebook to promote your services, and having a marketing system that gets consistent, reliable and better results (almost) on autopilot. Marketers and business owners know how important it is to have a comprehensive marketing plan,
5 reasons why retargeting must be included in your marketing funnel Read More »
What is a landing page? A landing page at its most basic is any web page that a person can visit or “land” on when navigating the internet. They are stand-alone pages, distinct from your main website, that are developed for the purpose of advertising, and with a goal to generate conversions and leads. Since landing pages are
3 Reasons Why Landing Pages Are Important for a PPC Campaign Read More »
Third-party crawlers, such as DeepCrawl (shown here) and Screaming Frog, can mimic search engine bots and uncover problems to a site that affect search rankings. No matter how well you think you know your site, a crawler will always turn up something new. In some cases, it’s those things that you don’t know about that
Yesterday, LinkedIn began rolling out its new video feature via its mobile app allowing users to finally be able to upload native videos. Users will finally be able to record and upload up to 10 minutes of video. Like other platforms, videos on LinkedIn will be able to be shot both vertically and horizontally. While
LinkedIn Begins Offering Video. Here Are the Top Two Reasons Marketers Are Excited Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Links were, are, and will continue to be the lifeblood of search engine optimization (SEO) for many years to come. That’s why SEO professionals invest in some form of link building — whether it’s blog posts, guest posts,
4 Reasons Inbound Links Won’t Boost Your Organic Search Rankings Read More »
Every business needs promotion and SEO is one of the best techniques to promote your business online. Many people consider that ‘SEO is Dead’ but this is not true. This is the most effective marketing technique that enhances your online presence and boosts your ranking in search results. Here in this guide, we have mentioned
Seven reasons why your business needs SEO marketing Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); The agency-client relationship can be fragile. This can be especially true of SEO agencies, given the long-term commitment required to see optimal results. A lot can change during that time and, sometimes, a client decides it would be
5 Reasons Clients Fire Their SEO Agency (And How to Easily Avoid Them) Read More »
This is the first post in our series on Guest Posting, with a focus on benefits other than just SEO, for a more successful and fulfilling approach to finding readers for your blog. Guest posting is not all (or even mostly) about SEO. My first experience of ‘guest posts’ was back in 2005 here on
