Rebranded

How Intrepid USA Rebranded to Attract Millennial Workers, Cut Turnover in Half

At Intrepid USA, the human resources department is a thing of the past — or rather, the straightforward name for its HR team is. Instead, the country’s 10th largest home health care provider manages hiring, firing, payroll and benefits through a division called “people engagement.” The new label came in 2018 as part of a …

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Top SEO Company Rebranded to Avidon Marketing Group – Press Release

Leading Los Angeles SEO expert Igor Kholkin rebranded the company to signal growing capabilities. Los Angeles, CA – May 27th, 2019 – Avidon Marketing Group is the new name of a leading SEO company in Los Angeles. Founded by SEO expert and digital marketing veteran Igor Kholkin, the company was operating under his personal name. …

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Expedia Faces Stiff Headwinds in Rebranded Short-Term Rental Business – Skift

All acknowledge that alternative accommodations is a hot category, but Expedia Group’s short-term rental business, rebranded from HomeAway to Vrbo, is cooling Expedia’s financial performance. In an earnings call about its first-quarter results Thursday, Expedia Group CEO Mark Okerstrom said its short-term rental business of vacation homes and apartments is facing search engine optimization headwinds …

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After 4 Years, We Rebranded Our Email Newsletter. Here’s Why.

Every Thursday at 2:00 p.m. ET, we email our weekly newsletter to more than 30,000 subscribers. It contains our most recent educational blog posts, videos, and webinars. This email earns a high open and click-through rate every week. And the majority of our audience regularly shares positive feedback with us about it. But we started …

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