Rebranding is not something that a company faces regularly so when it’s done it has to be done properly. The process requires a lot of work and attention to many details, with all parts of your business working together and redirecting their time and energy into reinventing your image. Poor decisions can effectively ruin your […]
Dunkin’ Donuts has made the executive decision to drop the “Donuts” from their name. Source link
Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the
Rebranding Is Much More Than Designing a New Logo Read More »
StartupStockPhotos / Pixabay When seeking a new career opportunity, your brand precedes you. Yes, we all have a personal brand, one that speaks to our experience, our professional strengths, even our personality. Your brand emanates from the pages of your resume, and from every line on your LinkedIn profile. But what if your brand is,
There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering might be outgrowing your name and website. You might have found a new location close to the center of town. You feel a facelift might revitalize a flagging business. Whatever your reasons, they must be good given
Rebranding your local business? Don’t start without reading these tips Read More »
After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganized to better reflect their current capabilities and where the company sees trajectories for growth. Along with the rebranding, Google
The International House of Pancakes (IHOP) decided to change its name to IHOb (the “b” stands for burgers”) to roll out seven new meat sandwiches its adding to the menu, and America’s fast food establishments are broiling the restaurant for it. IHOP Rebrand IHOP dropped the new acronym slip publicly last week, sparking widespread speculation
IHOP – Make That IHOB – Gets Flame Broiled Over Rebranding Read More »
Google has announced it has launched a new version of a structured data testing tool for rich results at https://search.google.com/test/rich-results. The company also said it will be calling rich snippets, rich cards or enriched results “Rich results” from now on and group them all together. Google said the new testing tool “focuses on the structured
Google launches new Rich Results testing tool with some rebranding Read More »
Building your brand from the ground up in social media can be a challenge – from deciding which platforms to use to developing great campaigns that will help get your brand’s name out there. But what if, after all you’ve spent a long time building a brand’s presence in the digital space, you find out
4 Vital Tips on Managing Your Social Media During a Rebranding Read More »
With much growth in the City of Petal, Director of the Petal Area Chamber of Commerce Valerie Wilson has sought the help of a branding agency to better help with marketing the Friendly City. Own Your Hill, a group that prides itself in “helping grow small towns and the businesses that make them great,” is
Friendly City partners with Own Your Hill for rebranding Read More »
