When DoubleClick debuted in 1996, and AdWords in 2000, the world of digital marketing wasn’t nearly what it is now. As today’s complex digital reality has shifted the way we think about marketing, and how we measure it, Google’s products have evolved to keep up with the times. Google’s Senior Vice President of Ads & […]
Breaking News: Google Rebrands AdWords, Introduces New Marketing Platform, & More Read More »
Google has announced a re-branding of its ad products, while also rolling out some new tools to help small businesses. Source link
Google Re-Brands Ad Products, Announces New 'Smart' Tools for Small Businesses Read More »
Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand. After two decades, Google is retiring AdWords and DoubleClick names and rebranding them instead. They are also being reorganized in order to better showcase their capabilities and growth trajectory.
Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses Read More »
Snapchat is changing up its Promoted Stories, now calling the ad format Story Ads and making them available programmatically via its self-serve ads manager. Previously only available to advertisers as a fixed slot near the top of Snapchat’s Discover feed, Story Ads will now include the same targeting options and auction-based pricing as Snap Ads,
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional
DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool Read More »
Google is rebranding and rolling out its advertising and verification for local service providers that launched in beta in 2015 as Google Home Services. Now known as Local Services by Google, the program has expanded to 17 US cities with plans to be in 30 cities by year-end, Google announced Tuesday. Service providers can manage
Google home services ads program rebrands, expanding to 30 cities by end of 2017 Read More »
Photo provided by the Elmhurst Chamber of Commerce and Industry Caption Tessa Zemgulys, director of member services at Elmhurst Chamber of Commerce and Industry, (left) and John Quigley, president and CEO of the Chamber, sport their new commemorative Chamber of Commerce T-shirts. Photo provided by the Elmhurst Chamber of Commerce and Industry Caption The Elmhurst
Elmhurst Chamber of Commerce rebrands before centennial anniversary Read More »
