We’ve written a lot about how senders end up in the spam folder, and why Internet Service Providers (ISPs) place senders there. But what about recipients? What do they consider to be spam? And what influences them to mark your email as spam? We talked to recipients across the U.S. and U.K. to find out […]
Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launching new Facebook brand safety tools. Facebook’s brand safety certification. After more than a
That’s why a new company is trying to disrupt the corporate gifts market. Alyce is a new AI powered platform that gives businesses an easier and more effective way to select and send gifts to prospects, clients and other corporate contacts. Founder and CEO Greg Segall said in an email interview with Small Business Trends,
Alyce Uses AI to Choose the Business Gifts Recipients Might Actually Want Read More »
Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional information, such as order confirmations or abandoned shopping cart notifications. And there’s always a need to send emails to simply drive conversions. When that is
4 Tactics to Produce Sales from Email Recipients Read More »
