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How to boost conversion rates by 32%: a recommendation engine case study

ecommerce, Personalisation / Good To SEO

“What is personalisation?” Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question. Personalisation, said Mottershead, is “delivering tailored, relevant communications to the right user at the right time”. The benefits of personalisation include improving KPI metrics and improving the brand experience for consumers. […]

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Me & George Ezra: How an Amazon Music recommendation changed my mind on personalisation

Personalisation / Good To SEO

I was on holiday in Cornwall last week and a friendly shopkeeper selling me some cider, scones and pasties asked if my wife and I had been serenading our 9-month old son with the Baby Shark Song. To our eternal shame we didn’t really know the song – my wife had simply not heard of

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CallRail adds a keyword recommendation tool to its phone call listening platform

Channel: Analytics & Conversion, SEM Tools: Keyword Research, SEO - Search Engine Optimization, SEO BLOG, SEO: Keyword Research / Good To SEO

The company says its AI-powered tool is the first in market. The post CallRail adds a keyword recommendation tool to its phone call listening platform appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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